Mattel bets on Barbie revival, posts surprise quarterly profit
Strong demand for the movie-related toy line and licensed consumer products is expected "to continue to perform well in the back half of the year," Mattel CEO Ynon Kreiz said.
A fan takes a photo of a Barbie doll at the world premiere of the film "Barbie" in Los Angeles, California, U.S., July 9, 2023(photo credit: MIKE BLAKE/REUTERS)ByREUTERSUpdated: