Dubai expo is a genius lesson of nation-branding - opinion
There is no doubt that EXPO Dubai will continue to make waves, and that the UAE will continue to reap the benefits of its well-thought-out nation-branding strategy.
The sign of Dubai Expo 2020 is seen at the entrance of the site in Dubai, United Arab Emirates January 16, 2021.(photo credit: REUTERS/RULA ROUHANA )ByDAPHNÉ RICHEMOND-BARAKUpdated:
